To introduce Van Cleef & Arpel’s 2015 collection, we reimagined the brand’s universe for the digital world.

 

The collection is displayed in context, in a real-life ephemeral garden equipped with a camera mounted on a flexible rail with a compact motorised dolly allowing movement back and forward.

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In control of the camera’s movements via their laptops, users can visit the garden at their own pace, immersing themselves in a world where diamonds, clovers, sapphires and ladybugs are closer than they’ve ever been.