IT’S NOT MAGIC, IT’S THE ORANGE CLOUD
After performing his three tricks - live, with real people - in the streets of Los Angeles, he gave everyone the ultimate satisfaction of revealing how he did it.
EXTENDING THE CAMPAIGN
We increased our chances to convert users by inviting them to be tricked by Dan. The participative video worked the following way: Dan shuffled the deck and asked you to remember one card.
He then “sent” it on the cloud and invited you to download the cloud to see if he got it right. When downloading the Orange Cloud for the first time, you could find a single file on it: a picture of your card.
To promote the Orange Cloud and its three main functions “saving,” “accessing,” and ‘sharing,”- to existing consumers who have but don’t use the service - we asked extraordinary magician Dan White to create 3 tricks that could only be done thanks to the cloud.
